Magento offers merchants complete flexibility and control over the user experience, content, and functionality of their online channel. Magento’s intuitive administration interface features powerful marketing tools, a catalog-management engine and is SEO optimized to give merchants the power to create sites that provide an unrivaled and rich online shopping experience for their customers, tailored to their unique business needs.

Magento main features include

• Site Management – control of multiple web sites and stores, Web Services API for easy integration third party application, Fully customizable design, Content Management System for informational Pages, Administration Permission System Roles and Users.
• International Support - multiple languages and currencies, list of allowed countries for registration, purchasing and shipping, localization.
• Search Engine Optimization – Search Engine Friendly, Google SiteMap support, Meta-information for products and categories
• Analytics and Reporting – integrated with Google Analytics and offers many different reports.
• Checkout – one page checkout, SSL support, supports both checkout with and without account.
• Shipping – shipping to multiple addresses, flat rating shipping, supports UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL.
• Payment – different payment methods: credit cards, PayPal, Authorize.net, Google Checkout, checks, money orders, support of external payment modules like Cybersource, ePay, eWAY and many more.
• Mobile Commerce – iPhone Optimized Theme.
• Catalog Management – inventory management, batch import and export of products, different tax rates per location, additional product attributes.
• Product Browsing – multiple images for products, options for extensive reviews, wishlists and much more.
• Catalog Browsing – easy navigation, advanced product filtering system, product comparison.
• Customer Accounts – order status and history, e-mail and RSS feeds for products in the wishlist, newsletter subscription, default billing and shipping address.
• Customer Service – enhanced features for customers’ accounts, Contact Us form, comprehensive order tracking and history, customizable order e-mails.
• Order Management – create orders through admin area, create multiple invoices shipments and credit memos, call center order creation option.
• Marketing Promotions and Tools – Polls, Newsletter Management, Landing Page Tool for Campaigns, Catalog Promotional Pricing by percentage or fixed amount and Flexible Coupons (pricing rules) with ability to restrict to stores/categories/products, Free Shipping Options, Multi-Tier Pricing for quantity discounts, Bundled Products Options etc.

A CMS development includes following functions-

• Adding, updating and deleting web pages
• Proper document management and manipulation.
• Customized and automated web template
• Easily editable content via WYSIWUG (what you see is what you get) editors
• Complete control over the design and style part of the website.
• Page Content Keyword Density Statistics
• Link management, security features.
• Add images.

CMS development  performs  tasks like on line calendars, discussion forums, blogs, opt-in newsletters and custom programmed functions. CMS  development  can be done using PHP/DotNet/Java Dynamic website developer , HTML website developer, Webmaster services for who cannot do it themselves.

A wide array of CMS is available to match the enterprises having diverse functioning and operational areas. Like –Web CMS, Transactional CMS, Integrated, Publication CMS, learning CMS, enterprise CMS.

There are four techniques for one way link building. Namely-
• Link directories-It is a straight forward way of building one way links for a site. But one has to be careful with use of these directories as it can turn into link farming which is certainly not approved by any search engines. I t is very necessary that the directory that you have chosen have fair quality control norms and requires description for each link.
• Blog commenting-A bolg is used as a medium of free expression of views. Link building has no direct relation with it. You can insert the links of your web site in the comments section.
• Social Book marking-It is a medium through which people with common interest share sites and links .If you could gain entry in such sites, it can surely increase the rating as it has wider audience. To achieve this site should be made appealing and interesting.
• Article marketing-It helps to endorse your web site on the Net .This can be done by placing the links of your site inside a bundle of text content related to certain topic in the site. This ensures targeting the market. This in turn boosts the ranking.

Ecommerce is useful not only for virtual (non physical) items like access to information on a website but also involves sales and transportation of physical items as well. The retailers who sell online are known as e-tailers and an online sale of goods is known as e-tail. Almost all retail sellers make use of the World Wide Web to sell their product using secure protocol and electronic payment systems.

Business has flourished due to latest inventions in online marketing and transaction processes. World Wide Web is most used form of computers for e-business.

Ecommerce has come a long way from just being used to send purchase order for business. It now includes merchant accounts, payment gateways, shopping carts, Data mining and Data warehousing.

Some common applications related to electronic commerce are the following-E mail, instant messaging, online shopping, online banking, payment systems, tele conferencing, and electronic tickets.
More advanced Ecommerce tool is to arrange the Web-seminars commonly called “Webinars” which is an important soft ware wherein a number of specified persons can attend the seminar without the need to travel. If one is into digital goods sales a soft ware which protects the product from piracy is innovated.

Ecommerce can be categorized as B2B, involving two business persons, B2C involving businessman and consumer, C2C where consumers can buy and sell without a middle service, C2B where a consumer places his requirement and the business person applies with his services.

Various aspects of web designing.-There are various aspects of it like content, usability, appearance, visibility; etc. The designing should appeal to the viewer, be informative, stick to the subject, and appear eye pleasing at the same time. It should appear in most search engines so as to have a wider array of viewers. This includes the use of maximum keyword density so as to push up the rating.

A website commonly consists of text and pictures. The opening page of a web site is called Home Page or index. It uses an HTML text. Each web page is then bound together using hyper links. The next step to completion of web designing is to publish it or upload the site on internet. Then task of increasing the rating the site by including the keyword density, exchanging links with other web sites etc. One has to constantly revise and update the site so as to be in sync with current trends and demand.

Web development means developing a website. It generally refers to the technical aspect of the web designing. Like Mark up and coding. It can be as simple as making a simply written single page or be a very intricate work like e-business, social network services, and net applications.

On completion of web designing, the website is tested on a various operating systems and browsers to insure proper display and functionality. Thorough checking of the correctness of language, dead link, proper functioning of e mail forms checked.

The website should state in very lucid language about the proceedings, sales, term of operation of the company. Language plays a crucial part in the web designing. Hence apart from being grammatically sound the page should be informative and attracting enough as well. It helps a lot to include the key phrases often as it increases the probability of the web page rising high on the list.

Factors affecting web design.—

Use of images – Images appeal to the client visually. The product picture can impress the consumer. Then comes the “about us” page which reveals the company profile, future prospects, style of service, commitment etc. It gives a personal touch to the other wise virtual text.

Frequently asked questions – A buyer has many queries which have to be addressed by the web developer. Commonly asked Q and A series can be included in the first page.

Testimonials of people who are already your consumers can be included in between. It creates a positive feeling to the potential buyer.

Search engine optimization (SEO) is the procedure of restriction and systematize the contented on a webpage or crossways a website to add to its possible significance to precise keywords on exact search engines and highly ensure so as to outside links to the site are appropriately aristocratic and in profusion. This is done with intention of accomplish a higher unrefined search list and thus rising the quantity of under attack traffic from search engines.

Search engine optimization is one of the solution Web Marketing tricks and can aim unusual kinds of searches, counting image search, local search, and industry-specific vertical search engines.
Search engine optimization deems working of search engines work in the sense of information people are looking for. Search engine optimization mainly engages restriction it’s contented and HTML system to together amplify its significance to precise keywords and to take away barriers to the indexing tricks of search engines.

Every so often a site’s makeup (the relations amid its contented) has to be distorted too. For the reason that of this it is, from a client’s standpoint, for all time improved to add in Search Engine Optimization while a website is life form urbanized than to try and retroactively relate it.

The use of Search engine optimization tools is a total have to if you wait for to be a focus for search engine traffic. This type of traffic can be fairly substantial in quantity in excess of time. While people use look for engines they go into in keywords to tell the search engines the type of consequences they would like to see.

If a site does not enclose contented that’s reliable by means of its title, keywords, or description, search engines will grade the site weakly. A weak rating will get poor experience in any search results. Poor experience means little traffic.

The improved a site is optimized the high it will be rated. Clearly this should associate out to more transfer to your site.

Likewise there are lots of tricks available trough which you can optimize the web search engine. Search engine optimization is a wider concept which deals with online trading in less expense but you can gain much profit.