Ravish Technology Pvt. Ltd.

A website is considered a hit if it receives more site visits by people. Web masters across the world constantly try to earn maximum clicks from the consumers all over the world using tactics which may not be right always. Search engines have become wary of such tactics that the web developers use to increase their rating. Hence search engines have mentioned some strict code of conduct to refrain such acts. But a process called as inbound linking has proved to be very beneficial to garner good rating and at the same time is within the allowances of a search engine. These are called as One Way Link Building.

There are four techniques for one way link building. Namely-
• Link directories-It is a straight forward way of building one way links for a site. But one has to be careful with use of these directories as it can turn into link farming which is certainly not approved by any search engines. I t is very necessary that the directory that you have chosen have fair quality control norms and requires description for each link.
• Blog commenting-A bolg is used as a medium of free expression of views. Link building has no direct relation with it. You can insert the links of your web site in the comments section.
• Social Book marking-It is a medium through which people with common interest share sites and links .If you could gain entry in such sites, it can surely increase the rating as it has wider audience. To achieve this site should be made appealing and interesting.
• Article marketing-It helps to endorse your web site on the Net .This can be done by placing the links of your site inside a bundle of text content related to certain topic in the site. This ensures targeting the market. This in turn boosts the ranking.

Ecommerce or electronic commerce is buying and selling goods online. It is business via electronic medium like internet, and other computer networks.

Ecommerce is useful not only for virtual (non physical) items like access to information on a website but also involves sales and transportation of physical items as well. The retailers who sell online are known as e-tailers and an online sale of goods is known as e-tail. Almost all retail sellers make use of the World Wide Web to sell their product using secure protocol and electronic payment systems.

Business has flourished due to latest inventions in online marketing and transaction processes. World Wide Web is most used form of computers for e-business.

Ecommerce has come a long way from just being used to send purchase order for business. It now includes merchant accounts, payment gateways, shopping carts, Data mining and Data warehousing.

Some common applications related to electronic commerce are the following-E mail, instant messaging, online shopping, online banking, payment systems, tele conferencing, and electronic tickets.
More advanced Ecommerce tool is to arrange the Web-seminars commonly called “Webinars” which is an important soft ware wherein a number of specified persons can attend the seminar without the need to travel. If one is into digital goods sales a soft ware which protects the product from piracy is innovated.

Ecommerce can be categorized as B2B, involving two business persons, B2C involving businessman and consumer, C2C where consumers can buy and sell without a middle service, C2B where a consumer places his requirement and the business person applies with his services.