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April, 2009:

Website designing and development

Web designing is a task of making web pages that in turn are bound together to make a web site. Web sites can be many types like –information sites an advertising site or a business site.

Various aspects of web designing.-There are various aspects of it like content, usability, appearance, visibility; etc. The designing should appeal to the viewer, be informative, stick to the subject, and appear eye pleasing at the same time. It should appear in most search engines so as to have a wider array of viewers. This includes the use of maximum keyword density so as to push up the rating.

A website commonly consists of text and pictures. The opening page of a web site is called Home Page or index. It uses an HTML text. Each web page is then bound together using hyper links. The next step to completion of web designing is to publish it or upload the site on internet. Then task of increasing the rating the site by including the keyword density, exchanging links with other web sites etc. One has to constantly revise and update the site so as to be in sync with current trends and demand.

Web development means developing a website. It generally refers to the technical aspect of the web designing. Like Mark up and coding. It can be as simple as making a simply written single page or be a very intricate work like e-business, social network services, and net applications.

On completion of web designing, the website is tested on a various operating systems and browsers to insure proper display and functionality. Thorough checking of the correctness of language, dead link, proper functioning of e mail forms checked.

Web Designing and Development

The website acts as an advertising board of your product or the services you are offering. Customer psychology study has revealed that they are attracted towards well packaged and well presented goods. Presentation is the key word in web designing. People who just sift through the web sites for a look at the product or service are simply window shoppers (browsers) having no actual intention of buying the product. But these can be the potential customers if the web site has enough gravitational force. The web site consists of the Home page which does the initial talking on your behalf is a very important part of the web site. This page should have enough potential to make the browser turn the next page. Thus subsequently turn a browser into a buyer.

The website should state in very lucid language about the proceedings, sales, term of operation of the company. Language plays a crucial part in the web designing. Hence apart from being grammatically sound the page should be informative and attracting enough as well. It helps a lot to include the key phrases often as it increases the probability of the web page rising high on the list.

Factors affecting web design.—

Use of images – Images appeal to the client visually. The product picture can impress the consumer. Then comes the “about us” page which reveals the company profile, future prospects, style of service, commitment etc. It gives a personal touch to the other wise virtual text.

Frequently asked questions – A buyer has many queries which have to be addressed by the web developer. Commonly asked Q and A series can be included in the first page.

Testimonials of people who are already your consumers can be included in between. It creates a positive feeling to the potential buyer.